When memories fade, the songs stay.

Madeleine is an AI agent that rebuilds the cultural world someone with dementia grew up in: the records, the pictures, the faces and the everyday things, matched to their own taste with Qloo. Then it turns that world into gentle sessions that learn from every smile.

Start a profile Watch it build Rose's world →

The Reminiscence Method

From a few names to a whole world.

Named for Proust's madeleine: the taste of a little cake that brought his whole childhood rushing back. Every family remembers a handful of favourites. Madeleine finds the hundred things around them.

01Intake
Share a few memories
A name, a birth year, a hometown and a handful of things they loved. Type it or say it out loud.
02Curator Agent
Agents rebuild their world
A Curator agent follows their taste through Qloo's graph of 250 million cultural entities — across music, film, television, faces, books, brands and places, filtered to their formative youth.
03Care Session
Sit together for a session
Twenty calm minutes: a welcoming song, an adored film star, a personal milestone, a familiar taste or scent. The prompts invite. They never quiz.
04Reflector Agent
It learns from every reaction
Tap how they responded. A Reflector agent explores around what made them light up, rests what fell flat, and never brings back what upset them.

Why a taste graph, and not just a chatbot?

Ask a generic language model about someone born in 1942 and it hands everyone the same list: “Elvis, Casablanca, I Love Lucy”. That's a decade, not a person. Qloo knows which records, films and faces actually travel together in people's taste, so a Doris Day fan and a Charlie Parker fan from the same street get two completely different worlds.

Every item Madeleine shows is a real entity from Qloo's graph. The language model chooses and writes, but it cannot invent. Each profile includes a live side-by-side test against the same model without Qloo.

Clinical Neuroscience

“Musical memories are often among the last to fade. The brain regions that hold long-known music are relatively spared in Alzheimer's disease.”

Jacobsen et al., Why musical memory can be preserved in advanced Alzheimer's disease, Brain, 2015. The “reminiscence bump” explains the years Madeleine targets: we remember most vividly what happened between about ten and thirty.

Interactive Showcase